Area Sales Manager
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Location:
Abidjan, Ivory Coast (with frequent domestic travel) Industry: Heavy-Duty Equipment, Construction Machinery & Industrial Capital Goods Compensation:Competitive, strictly commensurate with direct industry experience 1. Role Purpose : We are seeking a highly driven, bilingual (French/English) Area Sales Manager to spearhead our growth in Ivory Coast. The ideal candidate will possess robust experience in heavy equipment sales and a deep understanding of the Ivorian market dynamics (construction, mining, agribusiness). You will be responsible for expanding market share,structuring local distributor networks, and ensuring all commercial and financial targets set by HQ are achieved. 2.
Key Responsibilities
Sales Strategy & Execution
• Target Achievement: Take full accountability for meeting annual and quarterly sales volume, revenue, and payment collection targets across all product lines within the local territory.
• Pipeline Management: Identify and secure high-value commercial opportunities across private enterprises, mining operators, and public sector tenders (government infrastructure projects).
• Negotiation: Lead complex commercial negotiations for key corporate accounts and large-scale equipment procurement contracts. Marketing & Brand Positioning
• Promotional Campaigns: Execute targeted "Above the Line" (ATL) and "Below the Line" (BTL) marketing initiatives, including hands-on field demonstrations (at construction or quarry sites) and participation in key local trade fairs.
• Market Intelligence: Systematically track competitor pricing, product innovations, and Ivorian market trends to deliver actionable strategic insights to HQ. Operations & Financial Oversight
• Financial Solutions: Collaborate with the credit department to structure viable financing, leasing, or rent-to-own options tailored to local businesses.
• After-Sales Alignment: Work closely with the technical and service teams to guarantee a flawless "sale-to-service" handover.
• Reporting: Deliver accurate sales forecasts, pipeline updates, and comprehensive market analysis reports to department leadership in both English and French. 3. Candidate Qualifications
•
Education:
Bachelor’s degree or higher (B.
Sc./Master's/Engineering) in Sales, Marketing, or Mechanical Engineering.
•
Experience:
5 to 8 years of proven experience in B2B business development, strictly within the heavy-duty equipment, construction machinery, commercial automotive, or industrial capital goods sectors in Ivory Coast.
• Bilingual Requirement: Professional working proficiency in both English and French (written and spoken) is mandatory for seamless communication with HQ.
• Regional Expertise: Deep familiarity with local Ivorian buyer networks and project-site dynamics (construction sites, quarries, mining operations, port logistics).
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