Growth Manager

ABOUT GOBUY GoBuy is the consumer super app of GoCab, a pan-African fintech that has raised $45M+, one of the largest rounds in Africa. GoBuy lets anyone gradually acquire valuable goods and services (phones, electronics, furniture, energy and, more recently, cars) through instalment payments. The platform is organised around categories including mobile, energy, IT, mobility, the Bazaar and the Social Studio, our content and brand space. THE ROLE You will own GoBuy's growth from first touch to first payment: acquisition, activation, retention and the content calendar that feeds them. You decide with data: you set objectives, test, measure and adjust. Your goal is quality users who become active GoBuy clients, not volume. A strategic, analytical and creative role at the heart of our fastest-growing category, Mobility. WHAT YOU WILL OWN
• Cost per financed client, by channel
• Conversion from sign-up to KYC, approval and first payment
• Share of new clients who pay on time in their first months
• Return on the marketing budget (CAC, cost per sign-up, ROAS)
• Share of acquisition coming from ambassadors and referrals WHAT YOU WILL DO Growth and acquisition
• Define the GoBuy growth strategy and a quarterly action plan across the whole funnel.
• Run a backlog of experiments (A/B tests on push, SMS, creatives and onboarding flows). Every test has a hypothesis, a metric and a decision, and every result is logged.d
• Manage paid campaigns on Meta, TikTok and Google, and optimise for qualified users rather than clicks.ks
• Manage the marketing budget and move spend to the channels that perform
• Develop and measure community and field channels: the driver network, ambassadors and partner boutiques Data and analytics
• Define KPIs and set up tracking (UTMs, in-app events, attribution) with Product and Tech.
• Build and maintain dashboards: funnel, cohorts, retention and performance by channel.l
• Analyse cohorts by source, profile and behaviour to see which users convert and keep paying
• Work with Sales, Account Management and Risk to learn which sources, messages and profiles become reliable clients, and feed it back into targeting.ng GoBuy1GoBuy
· Growth Manager
• Produce a monthly report with clear recommendations for leadership and a weekly growth update for the team
• Automate recurring reports and contribute to playbooks that scale across markets CRM, retention and ambassadors
• Segment the customer base and personalise messaging
• Design activation and reactivation journeys, from sign-up to regular payments
• Turn satisfied clients into active ambassadors, our main acquisition channel Editorial calendar and content
• Build and maintain the multi-channel calendar: social media, push, SMS, email and WhatsApp
• Align content with product priorities (new vehicles, offers, usage tips, social proof) and adjust it to the performance of each .piece
• Coordinate with the brand ambassador and the video production team, and handle editorial approvals. PROFILE
• At least 3 years in growth, acquisition,n or performance marketing (fintech, BNPL, e-commerce, or mobility preferred)
• Strong SQL and a dashboard tool (Power BI, Metabase or Looker), and excellent Google Sheets or Excel
• Hands-on campaign building on Meta Ads Manager, TikTok and Google Ads
• Funnel and cohort analysis, A/B testing, CAC and LTV
• You turn data into decisions: you read a dashboard, spot anomalies and act
• Clear writing and storytelling for a mass-market audience
• Rigour, prioritisation and a reflex to test before scaling
• Fluent French, professional English
• Knowledge of the Ivorian market and mobile habits in Abidjan is a strong advantage. A plus: experience with lending, BNPL or KYC-heavy funnels, tracking and attribution tools (AppsFlyer, Adjust), incrementality testing, Python.

WHAT WE OFFER
• Competitive salary
• A high-impact role in a fintech that raised $45M+, covered by Forbes, Bloomberg and TechCrunch
• An international team, with alumni of Revolut, Glovo, Djamo, MTN and BNP Paribas
• Freedom of initiative and room to shape your approach as we scale HIRING PROCESS 1. Intro call with HR 2. Technical call 3. Case study 4. Hiring manager 5. Offer & Onboarding