Lead Generation Specialist

What You'll Do

- Identify and generate new business leads within the lubricants, base oil, solvent and bitumen markets.

- Conduct market mapping, customer research, and competitor analysis.

- Build and maintain a high-quality pipeline of potential clients.

- Reach out to prospects via email, LinkedIn, calls and industry platforms.

- Qualify leads and coordinate with the sales team for further engagement.

- Maintain accurate lead records and regularly update CRM systems.

What We're Looking For

- Proven experience in B2B lead generation, ideally in oil & gas, lubricants, petrochemicals, or related sectors.

- Strong understanding of product markets such as lubricants, base oil, solvent, and bitumen.

- Excellent communication and research skills.

- Proactive, organized and target-driven mindset.

- Ability to work independently and collaboratively.

Tools & Platforms Experience (Preferred)

CRM Systems: HubSpot, Zoho CRM, Salesforce (or similar)

Lead Generation Tools: LinkedIn Sales Navigator, , Lusha, ZoomInfo

Market Research Tools: Google Trends, Statista, industry databases

Data & Reporting: Excel/Google Sheets, dashboard tools