Marketing Executive

Role & responsibilities

Key Responsibilities:

Market Intelligence

• Build robust market intelligence targeting current and new entry areas and covering insights on; size/growth rate/competitive dynamics/barriers to entry etc. via local insights from BDM team as well through professional research agencies.
• Responsible for brand management.
• Create, edit and distribute all marketing materials in line with specific marketing plans.

Brand Development Communication

• Develop & roll out targeted campaigns in order to further highlight Borlaug advantages and generate interest/recruit the right customer profile.
• Collaborate with external agency partners to develop mobile and on-site exhibition solutions, along with supporting materials such as promotional literature.
• Customer Protocol & Customer Events. Develop initiatives for customers to build longer term relationships.

Brand Management – Retail

• Developing short & long-term strategies for the Borlaug brand including pack design, in-market support activities and media campaigns.
• Define long-term marketing and business objectives based on consumer trends, category projections, market share growth, and volume/value realization targets.
• Coordinate & synergies marketing plans in tandem with sales and distribution team to ensure harmonized activity calendar.
• Manage & monitor allocated marketing budgets across ensure that spending is within the approved budget & in line with sales achievements.

Internal Marketing & Communications

• Management & co-ordination of internal communication in Borlaug.
• Management & execution of internal events e.g. Offsites, working closely with HR to build employee engagement support activities.

Education Qualification:

• Bachelor or MBA in Marketing, Business Administration, or agriculture related field.
• A minimum of 4 to 5 years of experience in marketing and branding, preferably with leading multinational companies.
• Strong analytical, organizational, and creative thinking skills.
• Strong budget management, project management, and communication skills
• Self-motivated and able to work with limited supervision but also in small group settings
• Experience in agro chemicals will be an advantage.
• Excellent communication, interpersonal, and customer service skills.
• Knowledge of data analysis and report writing.
• Open to travel any regions

Preferred candidate profile