Advertising Operations Specialist

About Jumia:

Jumia is a leading pan-African e-commerce platform. Its mission is to improve the quality of everyday life in Africa by leveraging technology to deliver innovative, convenient and affordable online services to customers, while helping businesses grow as they use Jumia's platform to better reach and serve customers.

Jumia is built around a marketplace and supported by a proprietary logistics business [Jumia Logistics] and a digital payment and fintech platform [Jumia Pay]. With over 3,000 employees, Jumia is led by top talented leaders offering a great mix of local and international talents and is backed by very high-profile shareholders. Jumia is committed to creating a sustainable impact in Africa.

In April 2019, Jumia was the first Tech company in Africa to be listed on the New York Stock Exchange.

What you will be doing:

• Support the setup, trafficking and management of digital advertising campaigns across platforms like Google Ads, Facebook Ads, LinkedIn Ads and programmatic environments.
• Implement ad creatives, targeting settings, tracking parameters and bidding configurations accurately based on campaign requirements.
• Monitor campaign delivery, pacing and performance metrics daily, identifying issues early and coordinating quick resolutions.
• Manage ad operations tasks including creative trafficking, tag implementation, tracking setup and troubleshooting technical problems related to ad serving.
• Work closely with internal teams, external partners and agencies to deliver campaign assets on time and ensure proper tracking and measurement.
• Gather and analyze campaign performance data and contribute to reports and dashboards that track KPIs such as impressions, reach, engagement and conversions.
• Provide data driven insights and suggestions to improve campaign performance and efficiency.
• Conduct quality checks to ensure all creatives, landing pages and settings comply with platform specifications, brand standards and campaign objectives.
• Maintain clear documentation for campaign setup, changes, optimizations and performance learnings.
• Communicate campaign status and key performance updates to cross functional teams in a clear and timely manner.
  
  

What we are looking for:

• Bachelor degree in Marketing, Advertising, Business Administration or a related field.
• Experience in digital advertising, ad operations or campaign management.
• Familiarity with platforms such as Google Ads, Facebook Ads Manager, LinkedIn Ads, DV360 or other ad serving tools.
• Strong analytical skills and attention to detail with the ability to interpret performance data and identify improvement opportunities.
• Strong communication skills and ability to collaborate with multiple teams and external partners.
• Ability to work independently, manage priorities and thrive in a fast paced environment.
• Proficiency in Microsoft Office, especially Excel and PowerPoint.

We Offer:

• A unique experience in an entrepreneurial, yet structured environment
• A unique opportunity of having strong impact in building the African e-commerce sector
• The opportunity to become part of a highly professional and dynamic team
• An unparalleled personal and professional growth as our longer-term objective is to train the next generation of leaders