Digital Product Consultant, eCommerce

Career Area:

Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other.  We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

Who We Are

Cat Digital is the digital and technology arm of Caterpillar Inc., connecting the physical and digital worlds to deliver industry-leading solutions for our customers and dealers. The Digital Adoption & Customer Success organization accelerates the adoption and usage of digital products, delivering measurable value to Cat Dealers and Customers, and driving a customer-centric approach through enhanced management and impact measurement.

Role Summary

As a Digital Adoption Rep dedicated to an Africa and Middle East reagion - dealership, you are the primary resource for digital enablement and adoption, co-located where possible to maximize impact. You serve as a strategic advisor to dealer leadership and operational teams, driving dealer digital transformation, product adoption, and customer success. This role is central to Digital Adoption & Customer Success's mission to deliver best-in-class customer and dealer support across all digital touchpoints, leveraging real-time insights to anticipate needs, streamline operational efficiency, and promote brand loyalty.

What You Will Do

• Drive Dealer Digital Transformation: Accelerate digital maturity across key areas by executing tailored adoption plans and initiatives.
• Champion Product Adoption: Lead deployment and adoption of Cat Digital tools aligned with performance metrics. Oversee dealer execution of key initiatives in collaboration with Product Area Consultants and District teams to ensure sustained usage.
• Enable Customer Success: Promote digital solutions that enhance customer experience and drive lifecycle value.
• Lead Change Management: Act as a change agent and influencing decision-makers to embrace digital tools and processes.
• Collaborate Across Functions: Partner with internal and external stakeholders to drive consistent execution of digital initiatives across Africa and Middle East reagion. Focus on delivering measurable business impact by enhancing dealer adoption and elevating customer success.

Skills & Competencies

• Customer Focus: Deep commitment to understanding dealer and customer needs, driving satisfaction and loyalty through digital solutions.
• Collaboration: Ability to work constructively with dealer teams, district offices, PACs, and cross-functional partners to align and execute digital initiatives.
• Effective Communication: Clear, adaptive communication to influence stakeholders, drive change, foster a culture of feedback and continuous improvement.
• Change Management: Skilled at leading and supporting digital transformation, acting as a trusted advisor and advocate for adoption within the dealer organization.
• Problem Solving: Proactive in identifying and resolving operational and process challenges to ensure successful digital adoption and customer success.
• Decision Making & Critical Thinking: Strong analytical skills for informed, productive decision-making based on performance metrics and customer insights.
• Bilingual Proficiency: Fluency in both English and French is required to support dealers across diverse markets in Africa.

Key Attributes for Success

• Demonstrates a deep, practical understanding of dealer operations, business challenges, and strategic priorities.
• Drives the effective implementation and long-term adoption of digital solutions and platforms at the dealer level.
• Excels at unifying and articulating team achievements to clearly demonstrate measurable business impact.
• Proactively identifies, prioritizes, and acts on critical communications and tasks—especially those from team members and organizational leadership.

Additional Information:

Please frequently check the email associated with your application, including the junk/spam folder, as this is the primary correspondence method. If you wish to know the status of your application – please use the candidate log-in on our career website as it will reflect any updates to your status. 

At Caterpillar we embrace and promote diversity, we encourage our people to be themselves, this is a place where we succeed on merit. 

NB: The panel cannot make assumptions when shortlisting therefore please demonstrate your qualifications and experience on your CV relevant to the criteria outlined.

Pending the number of applications, the criteria for the position may be enhanced to facilitate shortlisting. 

Posting Dates:

Caterpillar is an Equal Opportunity Employer.  Qualified applicants of any age are encouraged to apply

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